A fast loading site helps SEO and increases conversions.
Is a Slow Loading Website Costing You Business?
SEO has many ranking factors, one of them being page speed. Not only is page speed highly important for SEO, your visitors are most likely going to exit your site if it takes over 3 seconds to load. Let’s be honest, who really has time to wait for a slow-loading website? On the other hand, a website that’s been optimized for speed keeps your visitors interested. In return, this helps increase your conversions and revenue.
We include our website speed optimization service in every new website we build. Not one of our web design clients? No problem, we also offer optimization as an individual service.
Improving a website’s page speed consists of optimizing many technical aspects. Below you can find what we do to make a site load ultra-fast. We understand that most of our visitors won’t understand this list, so if you have any questions please don’t hesitate to contact us.
Minify CSS
Minify Javascript
Optimize Images
Lazy Load Images
Remove Query Strings
Leverage Browser Caching
Gzip Compression
Combine Requests
Text Compression
Server Migration
Fast Website Scores On Leading Test Tools
While there are many tools to check how fast a website loads, we stick to Google Pagespeed Insights and GTmetrix because they provide detailed, accurate data. After page speed optimization, websites average 95+ on GTmetrix and Pagespeed Insights Desktop. Mobile scores average 80+.
GTmetrix
GTMetrix is one of our preferred tools to measure page speed since it provides us with actionable data. The test provides individual scores for javascript minification, html minification, image optimization, and 23 others. It then adds all of them up for a total score. The test also tells us how many seconds it takes for the website to load as well as the total page size.
Google Pagespeed
Unlike other tools, Google Pagespeed Insights provides 2 scores, one for mobile and one for desktop. Pagespeed Insights measures mobile loading times by emulating 3G connection speeds to ensure users all over the world get a fast loading time. This explains why desktop page score is always faster than the mobile score.
